
Strategic Franchising: Become a Master Franchise Developer
So you want to build an empire! You want to be part of something large, dynamic, and well respected. However, you do not want to re-invent the wheel, and you do not want to build your empire alone.
Franchising appeals to you, yet you do not want to start your own franchise company. Nor do you simply want to own one or more franchised units. You ask yourself, “Is there an in-between?” The answer is yes! The answer is Master Franchising.
A Master Franchisee, also referred to as a Regional Developer, owns and operates his own location(s), but also acts as a sub-franchisor in his area. A Master Franchisee is the franchisor’s support person in their local market, and they share in the responsibilities and revenues of the franchisees beneath them.
It is the Master Franchisee’s responsibility to place franchisees in their area, assist the franchisee in finding a location and in lease negotiations, provide franchise opening assistance and ongoing training and support.
In return for providing these services, the Master Franchisee profits from franchise fee and royalty shares. For every franchisee placed, the Master Franchisee receives a piece of the franchise fee as well as a piece of that franchisee’s royalties paid to the franchisor (Generally a 50/50 split). The Master Franchisee also benefits by paying lower royalties to the franchisor, in regards to their own locations.
Like any investment, Master Franchising does involve risk. However, franchising in general has a very high success rate and master franchising in particular is an excellent investment because of the huge potential income a well-developed region can produce thru franchise fees, on-going royalty revenues and having personally owned units.
To learn more about Master Franchises available throughout New England, please click here: www.franchisegrowth.com
If you have any questions about costs, qualifications and territories available for master franchises, contact me at your convenience.
Don Marshall
Franchise Development Advisor
Franchise Growth Systems
603.679.9520
don@marshallassociates.biz